// SOLAR EXPERTISE L’ORÉAL PARIS
"Follow the sun”
The summer is always a challenging period for sunscreen brands to shine. How can they stand out from other brands?
To present all the different attributes of Solar Expertise from L’Oréal Paris and bring to life the creative concept of “Follow the Sun”, we created an innovative and immersive 360º experience - giving the customers the power to control the content, follow the brand’s spokeswoman, and learn all the product’s attributes and merging information with entertainment.
The video was the first brand VR initiative and in only two weeks became the second most watched 360º video on Youtube according to Youtube’s Leaderboard Global Ranking (Jan. 2017).
// 360° VR video experience
// TVC
// SOLAB // Educational content pills about product performance and quality to maintain the L’Oréal Paris essence, the technology.
// Have you ever heard of sun protection with moisturizing power?
// Is there sunscreen with an anti-salt effect?
// How to protect your skin from UV rays.
// WMcCann
CREATIVES
Creative Director: Viviane Peppe
Art Director: Marcelle Anjos and João Noronha
Copywriter: Cadu Andrekowisk
Director: Thiago Jenné - Cabelo