
// DaBelle Hair
"Choose your DaBelle now and shine.”
The shine of Brazilian Women comes from the blend of races, bringing different types of beauties and kinds of hair too. Inspired by this fact, DaBelle created a product line for each type of hair. With the concept "Choose your DaBelle now shine” the brand launched a new campaign using song styles and influencers as tools to highlight these different types of hair in the country. Each one with their own style, with their musical genre and with different kind of hair.
Nothing more natural than a Brazilian woman dancing to show how she and her hair shine. DaBelle showed that is connected with Brazilian culture and knows better than anyone how to take care of all the brazilian’s hair types.

// DaBelle Hair has arrived. Complete lines of treatment. Shampoo, conditioner, mask, hair cream and magic oil. #ShineOn
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// A-LAB Content Lovers (Dreamers Group)
CREATIVES
Creative Director: Gustavo Tirre
Head of Art: Conde
Art Director: Marcelle Anjos
Copywriter: Mariana Louzada