// DutyColor

“Unique hair color with THE formula.”

DutyColor’s challenge was to launch a new hair color brand in a market where every woman already has her preference. It is necessary to have a lot of confidence in the product and brand to dye your hair at home - so how can we introduce Duty Color as an option? By showing that the brand is updating the category. 

Just like an influencer who gives tips, writes reviews, and tells all the details about each product - we introduced Duty Color. Using a well-known actress who played a famous influencer in Brazil’s biggest soap opera, we presented the new brand with THE formula for all Brazilian women.

As every blogger presents challenges to their followers, we also challenged Brazilian women to change brand and hair color - trying Duty Color and giving a superlike to this new 100% Brazilian coloring brand.