// ELSEVE TOTAL REPAIR 5

"Forget everything that you know about repair. The Era of healing your hair has arrived.”

A New Generation of Women is going places they’ve never been before - a female sport journalist covering the World Cup, an influencer without a leg being a symbol of happiness, and a black woman as Miss Brazil. 

This new Era of women inspired Elseve to improve Total Repair 5’s already winning formula. "Forget everything that you know about repair. The Era of healing your hair has arrived” was the concept that introduced L'Oréal Paris’ new line of products celebrating this generation’s diversity, personality and unique kinds of hair.