// L’ORÉAL PARIS MICELLAR WATER

"Perfectly cleansed skin in one touch.”

Every woman will agree that there’s nothing better than arriving home and quickly taking off your makeup without complications, effort, or wasting time. "Perfectly cleansed skin in one touch” was the concept created to explain this simple and effective benefit of from L'Oréal Paris’ Micellar Water. 

The soup opera actress and spokeswoman Agatha Moreira was called to highlight the 5 in 1 cleansing solution which cleans, removes make-up, purifies, softens, and rebalances the skin. It was L'Oréal Paris Micellar Water’s first campaign to go beyond digital formats and use TV to emphasize the product’s easy of use, benefits, and efficiency.