// GARNIER NUTRISSE

"Nourished hair, better color."

With time, some brands disconnect from their essence - making choices which gradually decrease the connection with their roots. Garnier Nutrisse experienced this in Brazil. The challenge received was how to make a campaign to  reconnect with the brand’s essence.

The strategy was to create a campaign connected with Nutrisse’s identity using symbols which refer to energy, happiness, and connection to Brazilian women. Furthermore, choosing the right spokeswoman also helped to reconnect the brand with their essence.