// NATIVA SPA | O BOTICÁRIO
"Discover new senses.”
India and its secrets were the inspiration for the new line of hair and skin products from Nativa Spa of Boticário.
With the concept "Discover new senses” the campaign highlighted the power and mysticism from the eastern region to add shine and nutrition to Brazilian women's skin and hair.
The Indian aesthetic served as the basis for the construction of KVs and films, using its oils as a central element.
// New Native Spa Line | Indian Oil Therapy. A unique combination of oils and spices for smoother, more nourished skin.
// New Native Spa Line | Indian Oil Therapy. A unique combination of oils and spices for beautiful and stronger hair.
// NBS (Dentsu)
CREATIVES
Creative Directors: André Lima, Carlos André Eyer e Serginho Lobo
Head of Art: Fernando Barcellos
Art Director: Bernardo Cople and Marcelle Anjos
Copywriter: Milena Zindeluk